What are the three key principles that contributed to the success of Marvelous Creations?
Game-changing innovation in marketing

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Business
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University
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Hard
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Cost reduction, efficiency, and speed
Research, development, and testing
Insight, product delivery, and execution
Marketing, branding, and sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the main challenge in the mayonnaise category before the launch of 'Seriously Good Mayonnaise'?
Lack of consumer interest
High production costs
Stagnant and declining market
Too many competitors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is emphasized as crucial for the success of 'Seriously Good Mayonnaise'?
Celebrity endorsements
Low pricing strategy
Strong business backing
Innovative packaging
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the speaker, what is often the hardest decision for a leader in business?
Choosing the right marketing strategy
Making resource allocation choices
Setting product prices
Hiring new employees
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is identified as the Achilles heel of innovation?
Lack of initial funding
Failure to focus in the second year
Poor product design
Ineffective advertising
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