Game-changing innovation in marketing

Game-changing innovation in marketing

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses innovation across various industries, highlighting key principles for success. It presents case studies of Marvelous Creations and mayonnaise, emphasizing the importance of consumer insights, product delivery, and business prioritization. The video concludes with key learnings on focusing resources and maintaining innovation momentum.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three key principles that contributed to the success of Marvelous Creations?

Cost reduction, efficiency, and speed

Research, development, and testing

Insight, product delivery, and execution

Marketing, branding, and sales

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the main challenge in the mayonnaise category before the launch of 'Seriously Good Mayonnaise'?

Lack of consumer interest

High production costs

Stagnant and declining market

Too many competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is emphasized as crucial for the success of 'Seriously Good Mayonnaise'?

Celebrity endorsements

Low pricing strategy

Strong business backing

Innovative packaging

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the speaker, what is often the hardest decision for a leader in business?

Choosing the right marketing strategy

Making resource allocation choices

Setting product prices

Hiring new employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is identified as the Achilles heel of innovation?

Lack of initial funding

Failure to focus in the second year

Poor product design

Ineffective advertising