Airbnb Looks to China for Traveler Growth

The video discusses Airbnb's strategic focus on the rapidly growing Chinese travel market, emphasizing the importance of the millennial demographic. It highlights the potential of the sharing economy in China, supported by government recognition. Airbnb's global network is a key strength against competitors, and the company is committed to maintaining high-quality offerings. Despite not having major local partnerships, Airbnb is investing in local teams and expanding its presence in China.

Why is China considered a significant market for Airbnb?

• It has a large number of millennials.

• It is not open to foreign companies.

• It is the smallest travel market.

• It has a declining economy.

What role does the Chinese government see for the sharing economy?

• A minor role in the economy.

• A significant role in economic development.

• A role only in urban areas.

• No role at all.

What is Airbnb's unique strength in China?

• Having a local partner.

• A global network of homes.

• Exclusive government support.

• No competition.

What is Airbnb's focus for its domestic market in China?

• Focusing only on outbound travel.

• Reducing the number of employees.

• Improving the quality of homes.

• Increasing the number of homes.

What is Airbnb's approach to expanding its presence in China?

• Focusing only on Beijing.

• Avoiding partnerships with local governments.

• Opening new offices and building local connections.

• Relying solely on foreign staff.