Hard Rock's Tracy Says Just Scratching Surface in Asia

Edward Tracy, CEO of Hard Rock Asia, discusses the company's expansion plans in Asia, focusing on Japan. He expresses optimism about the market despite challenges with public perception and legislative hurdles. Hard Rock's global presence, with operations in 74 countries, positions it uniquely in the gaming and hospitality industry. The company aims to differentiate itself through partnerships and a focus on non-gaming revenue. Cultural nuances in Japan present challenges, but the future outlook for integrated resorts remains positive.

What is one of the main challenges Hard Rock International faces in Japan?

• Lack of interest in gaming

• Deflationary mindset of consumers

• High competition from local brands

• Limited government support

How do integrated resorts differ from traditional casinos?

• They focus solely on gaming

• They are smaller in size

• They include a variety of entertainment and business facilities

• They are only found in rural areas

How many countries does Hard Rock International operate in?

• 80

• 74

• 60

• 50

What is unique about Hard Rock's Tampa casino?

• It is the smallest casino in Florida

• It is the oldest casino in the United States

• It is the only non-Asia based casino in the top ten most profitable

• It is the largest casino in the world

What type of companies is Hard Rock looking to partner with in Japan?

• Retail chains

• Local restaurants

• Construction and infrastructure companies

• Technology firms

What is Hard Rock's primary focus as a company?

• Retail

• Hospitality and entertainment

• Real estate

• Gaming

What is a key factor that Hard Rock believes will help them succeed in Japan?

• Their focus on local culture

• Their large number of restaurants

• Their low-cost operations

• Their experience in the Asian market