DHL E-Commerce Chief Doesn't See Amazon as a Competitor

DHL E-Commerce Chief Doesn't See Amazon as a Competitor

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the growth of e-commerce, driven by consumer convenience and significant events like Black Friday and Cyber Monday. It highlights the company's investment strategy in new markets and the expected future profits. The pricing strategy during peak seasons is also covered, with a focus on not adding extra fees. Finally, the video addresses Amazon's role as an innovative partner rather than a competitor, emphasizing the technological advancements and consumer convenience it brings.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary factor driving the 16% growth in e-commerce?

Increased marketing efforts

Enhanced consumer convenience

More physical stores

Higher product prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When are the investments in new markets expected to start boosting profits?

2025-2030

2021-2025

2020-2021

Immediately

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the company decide not to add peak season fees?

To avoid customer complaints

To reduce operational costs

To attract more customers

To increase delivery speed

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the company view Amazon in the context of competition?

As an innovative partner

As a minor competitor

As a major competitor

As a declining player

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does technology play in the current e-commerce landscape?

It increases product costs

It makes online shopping easier

It has no significant impact

It complicates the shopping process