Bibb Says Disney's Iger Got Into Digital Game Too Late

Disney is shifting its focus to digital growth, facing challenges with ESPN's revenue as it transitions from cable to streaming. The company is pulling content from Netflix to boost its own streaming services, but it's uncertain if this will match Netflix's revenue. Disney's international expansion through Fox and Star India offers significant growth potential.

What is the main focus of Disney's new strategy according to the first section?

• Acquiring new customers and international growth

• Increasing the scale of its operations

• Improving the quality of its content

• Reducing operational costs

What challenge does Disney face with ESPN's transition to digital?

• Loss of cable subscribers

• Limited advertising revenue

• Lack of quality content

• High production costs

Why is Disney's move into streaming services considered late?

• They lack the necessary technology

• They started the transition 10 years too late

• They have no experience in digital media

• They have insufficient content

What is a potential benefit of Disney's acquisition of Fox?

• Increased theme park revenue

• Access to a larger international media footprint

• More cruise ship operations

• Higher cable subscription rates

How might Disney's content strategy impact Netflix?

• It will have no impact on Netflix

• It will lead to a partnership with Netflix

• It will reduce Netflix's access to top-quality content

• It will increase Netflix's subscriber base