The Retail Apocalypse Has Been Delayed

The Retail Apocalypse Has Been Delayed

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

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The video discusses the current state of the retail industry, highlighting the strong performance of department stores like Kohl's, Macy's, and JCPenney. It examines the interconnectedness of brands and department stores, noting that brands like Nike and Under Armour have more control over their destiny. The video also highlights Lululemon's successful strategies in product innovation and supply chain management, which have led to reduced discounting and increased consumer traction.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in Kohl's strong performance during the quarter?

Increased online sales

Higher store traffic

New product launches

Reduced operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are brands like Nike and Under Armour better positioned compared to department stores?

They have more control over pricing

They rely heavily on department stores

They have a larger wholesale business

They focus solely on online sales

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy are department stores using to regain control over pricing and merchandising?

Reducing store sizes

Expanding their online presence

Increasing private label offerings

Partnering with more brands

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Lululemon done to strengthen its market position?

Increased discounting

Reduced product variety

Expanded wholesale business

Improved supply chain

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What indicates Lululemon's product is gaining traction with consumers?

High levels of discounting

Frequent stockouts

Distinctive product appeal

Increased advertising