Nutella Maker Pays $2.8 Billion for Nestle U.S. Chocolate Unit

Nutella Maker Pays $2.8 Billion for Nestle U.S. Chocolate Unit

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Nestle's strategic shift away from unhealthy snacks under its new CEO, marking its largest divestment to date. Meanwhile, Ferrero aims to expand its presence in the US market by acquiring well-known brands, as its existing products like Nutella are not as popular in the US. The video also explores Ferrero's brand strategy and future plans regarding the acquired brands.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason behind Nestle's decision to move away from chocolate and sugary sweets?

To focus on healthier snack options

To increase their presence in the European market

To enter the beverage market

To expand their dairy product line

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Ferrero interested in acquiring brands in the US market?

To exit the European market

To focus solely on Nutella

To diversify their product range in the US

To increase their luxury brand offerings

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a product owned by Ferrero?

Kit Kat

Nutella

Tic Tac

Ferrero Rocher

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential challenge Ferrero might face with their newly acquired brands?

Expanding into the Asian market

Competing with Nestle in Europe

Reducing production costs

Maintaining the luxury image of Ferrero

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following brands is mentioned as part of Ferrero's acquisition?

Snickers

Laffy Taffy

Twix

Mars