Amazon Moves Into Ad Space

The video discusses the tech-related gains in investment funds, focusing on the penetration of e-commerce and advertising markets in the US and China. It highlights Amazon's growing ad business, AMS, and its potential to challenge Google and Facebook in the ad market. The discussion includes the shift from offline to online advertising and the implications for Amazon's future growth and market position.

What percentage of retail is e-commerce in the United States according to the transcript?

• 50%

• 17%

• 36%

• 11.5%

Which company is identified as an emerging competitor in the online ad market?

• Microsoft

• Twitter

• Amazon

• Apple

What is Amazon's unique advantage in the advertising funnel compared to Google and Facebook?

• Middle of funnel engagement

• Bottom of funnel conversion knowledge

• Cross-platform integration

• Top of funnel tracking

What is the projected growth rate of Amazon's ad business year over year?

• 150%

• 100%

• 75%

• 50%

What is the potential EBIT margin Amazon could achieve if advertising becomes a significant part of its revenue?

• 40-60%

• 5-10%

• 10-20%

• 20-40%