Facebook 'Doesn't Know Their Customers,' Wieser Says 

Facebook 'Doesn't Know Their Customers,' Wieser Says 

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the challenges faced by a company, including warnings about ad growth, sales slowing, and engagement issues. Mark Zuckerberg's strategy for improving engagement and monetization is highlighted, with a focus on maintaining high EBITDA margins. Brian provides an analysis of revenue growth and expresses concerns about future investments and costs. The discussion also covers Facebook's investment plans, emphasizing significant spending on technology and infrastructure.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenges is Facebook currently facing according to the discussion?

Increasing ad growth and sales

Decreasing engagement and sales growth

Increasing sales and engagement

Stable engagement and ad growth

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Mark Zuckerberg's approach to improving Facebook's monetization?

Reducing expenses significantly

Focusing on better engagement and monetization

Increasing ad frequency

Cutting down on content investment

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Brian have a cautious outlook on Facebook's stock?

He believes revenue growth will exceed expectations

He expects a decrease in content investment

He thinks margins will improve significantly

He anticipates margin erosion and high investment costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for Facebook's continued investment in human resources?

To reduce operational costs

To limit ad growth

To better understand their customers

To decrease engagement

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's investment strategy for the coming years?

Reducing spending on infrastructure

Focusing solely on ad growth

Cutting down on server investments

Maintaining double-digit billion-dollar investments