Inside Breitling's Asia Business Strategy With CEO Kern

The transcript discusses the acquisition of a Swiss luxury watch company by CVC Capital Partners, ending family ownership. CEO George Kern outlines growth plans, focusing on China and Greater China, aiming for double-digit growth through investments and marketing. The company plans to expand its product line to include more elegant watches while maintaining its niche in pilot's watches. Smartwatches are not seen as competition, and there are no plans to produce them. The brand aims to appeal more to women with a new advertising campaign. Additionally, the company plans to enter the second-hand market with certified pre-owned watches.

What is the primary focus of the Swiss luxury watch company under new ownership?

• Entering the smartwatch market

• Expanding in China and Greater China

• Cost-saving measures

• Reducing product lines

How does Breitling plan to expand its product range?

• By focusing solely on pilot's watches

• By increasing prices

• By discontinuing current models

• By introducing more elegant watches

What is Breitling's view on smartwatches?

• They plan to launch their own smartwatch

• They are a major competition

• They are not considered competition

• They see them as a threat to analog watches

What change is Breitling planning to make to appeal to women?

• Focusing on men's watches

• Launching a new advertising campaign

• Introducing a smartwatch line

• Lowering prices

What is Breitling's approach to the second-hand market?

• Entering with certified pre-owned watches

• Offering discounts on new watches

• Ignoring it completely

• Competing with other brands