Reckitt Benckiser CEO Says 2018 Will Be Better Than 2017

The video discusses Reckitt Benckiser's strategic moves in 2017, including selling its food business and acquiring Mead Johnson. The company emphasizes a disciplined approach to acquisitions, focusing on strategic fit, ownership potential, and shareholder value. Financial considerations, such as the cost of capital, are crucial in evaluating deals. The share price performance is analyzed, highlighting long-term growth despite recent challenges. The company also addresses its approach to social media advertising, emphasizing transparency and the significant role of online sales in China.

What were the two major strategic moves made by RB in 2017?

• Acquiring Merck and selling RB food business

• Acquiring Mead Johnson and Pfizer

• Selling RB food business and acquiring Mead Johnson

• Acquiring Pfizer and selling RB food business

What is one of the criteria RB uses to evaluate potential acquisitions?

• The number of employees

• The size of the company

• The location of the company

• Strategic fit and shareholder value

How does RB view the cost of capital in relation to its business deals?

• As a long-term goal

• As a minor consideration

• As a critical factor to clear in a short period

• As irrelevant to their strategy

What is RB's primary focus when it comes to market performance?

• Employee satisfaction

• Competitor analysis

• Long-term business growth and innovation

• Daily share price fluctuations

How has RB's share price performed compared to the Footsie 100 over the last six years?

• It has underperformed

• It has performed equally

• It has outperformed

• It has not been compared

What percentage of RB's business in China comes from online sales?

• 75%

• 100%

• 50%

• 25%

What challenge does RB face with social media advertising?

• High costs

• Negative feedback

• Lack of transparency

• Limited reach