'Black Panther': How Disney Marketed a Phenomenon | THR News

Black Panther achieved a record-breaking $242 million opening weekend, thanks to Disney's innovative marketing strategies. The campaign included a trailer debut during the NBA Finals, a music tie-in with Kendrick Lamar, and global promotional tours. The film's success was marked by its cultural significance, featuring a predominantly black cast and drawing the most diverse audience for a superhero film. Disney's efforts included grassroots movements and strategic partnerships, leading to unprecedented advance ticket sales. The film's impact extended beyond box office success, influencing industry marketing strategies and community engagement.

What was the initial step in Black Panther's marketing campaign?

• A teaser during the NBA Finals

• A music album release

• A premiere in South Africa

• A halftime show at a football game

Which artist was involved in the music tie-in for Black Panther?

• Beyoncé

• Kendrick Lamar

• Drake

• Jay-Z

What was a key focus of Disney's marketing strategy for Black Panther?

• Targeting European audiences

• Focusing on Asian markets

• Super serving black moviegoers

• Promoting through video games

How did Disney support grassroots movements for Black Panther?

• By hosting online contests

• By raising money for kids to see the movie

• By offering discounts on merchandise

• By organizing free screenings

Which Disney star became an ambassador for Black Panther?

• Scarlett Johansson

• Tom Holland

• Oprah Winfrey

• Chris Evans