Airbnb Looks to Go Mainstream by Adding Hotels, Loyalty Program

Airbnb Looks to Go Mainstream by Adding Hotels, Loyalty Program

Assessment

Interactive Video

Business, Geography, Science

University

Hard

Created by

Quizizz Content

FREE Resource

Airbnb is shifting towards a more mainstream approach, aiming to become like an online travel agency by offering hotel-like services. This move is part of their strategy to prepare for an IPO and compete with larger corporations. The vacation rental industry is booming, with Airbnb leading the market. They are focusing on boutique hotels, offering lower commission rates compared to major online travel agents. This strategy excludes large hotel chains, positioning Airbnb against them. Despite recent executive changes, Airbnb continues to grow, with a significant number of listings and a promising future roadmap.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason behind Airbnb's shift towards a more mainstream approach?

To prepare for an IPO and compete with larger corporations

To become a competitor to large hotel chains

To reduce their commission rates

To focus solely on vacation rentals

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Airbnb's commission rate compare to other online travel agencies?

Airbnb charges the same commission as Booking.com

Airbnb does not charge any commission

Airbnb charges a lower commission than Expedia

Airbnb charges a higher commission than Expedia

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which type of hotels is Airbnb primarily targeting with its new strategy?

Luxury resorts

All-inclusive hotels

Boutique and smaller hotels

Large hotel chains like Marriott

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent internal change has Airbnb experienced?

The CFO, Lawrence Tosi, stepped down

Airbnb launched a new advertising campaign

A new CEO was appointed

The company was acquired by a competitor

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current status of Airbnb's growth and user engagement?

Airbnb is seeing significant growth and user engagement

Airbnb is focusing on reducing its number of listings

Airbnb is experiencing a decline in growth

Airbnb's growth is stagnant