Fitbit CEO Says 2017 Was a Challenging Year

The transcript discusses Fitbit's unexpected decline in fourth-quarter sales, attributed to a faster-than-anticipated shift from basic activity trackers to smartwatches. Despite launching the Fitbit Ionic, it did not meet mass appeal expectations. The conversation compares Fitbit's focus on health and fitness with the Apple Watch's search for a use case. Fitbit aims to maintain its health and fitness focus while expanding its market appeal through product features, platform independence, and integration into the healthcare ecosystem.

What was the unexpected trend in Fitbit's sales during the fourth quarter?

• Sales fell below $700 million

• Sales exceeded $700 million

• Sales remained stable

• Sales doubled from the previous quarter

What was the main challenge Fitbit faced in 2017?

• Increased competition from new brands

• A faster than expected shift to smartwatches

• A slower than expected shift to smartwatches

• Decline in the quality of their products

How did the Fitbit Ionic perform in the market compared to expectations?

• It outsold previous high ASP products but lacked mass appeal

• It became the top-selling smartwatch

• It failed to sell more than previous products

• It was not launched in the fourth quarter

What is Fitbit's strategic focus as it transitions from trackers to smartwatches?

• Focusing on gaming features

• Maintaining a focus on health and fitness

• Expanding into fashion accessories

• Reducing product prices significantly

Which feature is highlighted as important for Fitbit's market strategy?

• Exclusive compatibility with iOS

• Platform independence

• Short battery life

• Limited app availability