Breitling CEO Says Dubai Watch Sales Bucking the Trend

The video discusses Breitling's market performance in the UAE, highlighting its strong sales in Dubai, which ranks as the third-largest market for the brand. CEO George Kern talks about the company's digital strategy to attract younger customers and expand e-commerce. The discussion also covers pricing, profit margins, competition, and the impact of raw material trends. The video concludes with a comparison of digital and analog watches, emphasizing the emotional and stylistic appeal of traditional timepieces.

What is the primary reason for Breitling's strong sales in the UAE?

• High tourist inflow from China

• Government subsidies

• Increased oil prices

• Strong local and expatriate customer base

Which market is currently the largest for Breitling?

• United Arab Emirates

• Saudi Arabia

• China

• United States

What is Breitling's strategy to attract a younger clientele?

• Increasing physical store presence

• Launching a new line of luxury watches

• Offering discounts to students

• Implementing an omni-channel digital strategy

What is the average price of a Breitling watch?

• €5800

• €7800

• €6800

• €4800

What is the expected gross margin for the luxury watch industry?

• 45%

• 55%

• 65%

• 75%

Which material is NOT commonly used in Breitling watches?

• Steel

• Gold

• Platinum

• Lithium

How does Breitling view the impact of digital watches on their market?

• As irrelevant

• As a passing trend

• As a direct threat

• As a complementary segment