CLEAN : Expert explains how Cambridge Analytica profiled Facebook users

The video discusses data privacy issues related to Facebook and Cambridge Analytica. It explains how data was collected from users and their friends through a third-party app, leading to the creation of detailed user profiles. These profiles were used for targeted advertising campaigns to influence opinions and behaviors. The video also highlights the lack of control over data once accessed by developers, pointing out the murky nature of data usage agreements.

What was the primary method used by the third-party app to collect user data?

• By offering a personality test

• Through direct Facebook login

• Via email subscriptions

• By selling products online

How did Cambridge Analytica expand its data collection beyond the initial app users?

• By hacking into Facebook accounts

• By purchasing data from other companies

• Through phishing emails

• By using friends' permissions

What was the main purpose of creating user profiles from the collected data?

• To improve Facebook's user interface

• To develop new social media platforms

• To enhance data security measures

• To target specific groups with tailored advertising

How did the developers access Facebook data according to the video?

• By collaborating with Facebook employees

• By bypassing security protocols

• Through illegal data mining

• Through terms of service and agreements

What was a significant issue with Facebook's control over data usage?

• Inadequate control after data access

• Lack of user consent

• Frequent data breaches

• High data storage costs