Cadillac Takes Aim at Millennials With XT4 SUV

Cadillac Takes Aim at Millennials With XT4 SUV

Assessment

Interactive Video

Business

University

Hard

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The video discusses the launch of the Cadillac XT4, a new entry in the luxury market aimed at young, affluent buyers. It highlights the XT4's competitive edge over brands like BMW and Audi, focusing on its engineering and design. The video also covers manufacturing strategies, including potential production in China, and addresses trade concerns. Finally, it touches on Cadillac's cautious approach to autonomous vehicle technology, emphasizing safety and regulatory compliance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary market segment targeted by the Cadillac XT4?

Fast-growing luxury segment

Affordable family cars

Electric vehicles

Luxury sports cars

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which feature of the XT4 is highlighted as a key differentiator in its design?

Electric engine

Longer wheelbase

Shorter wheelbase

Convertible roof

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Cadillac's policy regarding the manufacturing location of the XT4?

Manufacture in China for all markets

Build where we sell

Manufacture only in the US

Outsource to third-party manufacturers

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential consequence of a trade war between the US and China for Cadillac?

Expansion of the US market

Reduction in manufacturing costs

Boycotting of Cadillac cars by Chinese consumers

Increased sales in China

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does General Motors approach the development of autonomous technology?

Rapid deployment to consumers

Conservative rollout in controlled settings

Immediate global release

Testing in uncontrolled environments