Japan's Mercari to Start Trading Tuesday After Raising $1.2 Billion in IPO

Mercari, a Japanese flea market app, launched in 2014, focusing on smartphone users to tap into a new market. Despite success in Japan, with over 100 million downloads, it faces challenges in the US due to competition from similar apps. Mercari aims to expand by redesigning its app for American users and investing in marketing, hoping to break the trend of Japanese startups struggling in the US.

What was Mercari's unique approach when it launched in Japan?

• Targeting smartphone users

• Partnering with local stores

• Offering free listings

• Focusing on desktop users

What is one of the main challenges Mercari faces in the US market?

• Limited product categories

• Insufficient marketing budget

• High competition from other platforms

• Lack of smartphone users

Which of the following companies is NOT mentioned as a competitor to Mercari in the US?

• Amazon

• Poshmark

• Letgo

• OfferUp

Who did Mercari hire to help improve their app for the US market?

• A former Apple executive

• A former Amazon executive

• A former Facebook executive

• A former Google executive

What is one of Mercari's strategies to expand its presence in the US?

• Partnering with eBay

• Spending heavily on marketing

• Focusing solely on Japan

• Reducing app features