Taylor Wimpey CEO Says London House Price Slump Won't Spread Across U.K.

The CEO discusses the company's performance and expectations for 2018, noting the impact of poor weather on revenue but maintaining a positive outlook. Despite pressure on house prices, demand for new homes remains strong. The CEO addresses potential impacts of interest rate changes and Brexit, emphasizing the importance of consumer confidence. The company is focused on long-term strategy, innovation, and differentiating itself from competitors.

What was the main reason cited by the company for the flat performance in the first half of the year?

• Increased competition

• Poor weather conditions

• Supply chain issues

• High operational costs

How does the CEO view the demand for new build homes in 2018 compared to 2017?

• Demand has significantly increased

• Demand is about the same

• Demand has significantly decreased

• Demand has slightly increased

What is the CEO's perspective on the impact of a potential interest rate rise?

• It will cause a significant drop in consumer confidence

• It will significantly impact mortgage affordability

• It is not a major concern due to good mortgage availability

• It will lead to a housing market crash

What is the company's approach to its business in central London?

• Focusing solely on high-end properties

• Completely withdrawing from the market

• Expanding aggressively

• Maintaining a long-term presence despite short-term challenges

How does the CEO differentiate the company from its competitors?

• By increasing marketing spend

• By focusing on short-term profits

• By modernizing and improving business efficiency

• By reducing workforce