Trex CEO Sees Growth Amid a Housing Downturn

Trex CEO Sees Growth Amid a Housing Downturn

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the relationship between housing market trends and consumer confidence, focusing on Trex's strategies to gain market share from wood alternatives. It highlights the impact of tax deductions on consumer spending, Trex's growth through brand loyalty and advertising, and the effects of lumber price volatility. The video also covers Trex's cost control measures and the impact of tariffs on imports.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary link between the health of the housing market and consumer spending on home improvements?

Interest rates

Consumer confidence

Government subsidies

Employment rates

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which factor is NOT mentioned as a driver of the company's growth?

Strategic advertising

Brand loyalty

Market share gains

Government grants

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did the company use to encourage consumers to switch from wood to alternative products?

Offering free samples

Focusing on advertising

Increasing product variety

Lowering prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the company respond to the volatility in lumber prices?

By maintaining competitive pricing

By reducing production

By increasing product prices

By switching to imported wood

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the company's approach to dealing with tariffs on aluminum imports?

Passing costs to consumers

Increasing aluminum purchases

Ceasing aluminum use

Finding alternative suppliers