Tesco opens new discount supermarket 'Jack's'

The video discusses Tesco's new brand, Jack's, which aims to address challenges in the UK supermarket sector. Jack's offers fewer products at lower prices, leveraging Tesco's buying power. The brand emphasizes its British roots, appealing to customers who value local products. Tesco remains a market leader, but faces competition from ALDI and LIDL, which have grown significantly. Consumers are increasingly comfortable with discount stores, associating low prices with acceptable quality. Jack's is currently an experimental venture, with potential for expansion if successful.

What is the primary strategy behind the launch of Jack's by Tesco?

• To expand internationally

• To compete with high-end supermarkets

• To offer a wider range of products

• To provide fewer products at lower prices

Which two supermarket chains are considering a merger that could challenge Tesco's market share?

• Co-op and Iceland

• ASDA and Sainsbury's

• Morrisons and Waitrose

• ALDI and LIDL

How have ALDI and LIDL impacted the supermarket sector in recent years?

• By focusing on luxury products

• By reducing their market presence

• By increasing their prices

• By significantly growing their market share

What is a key feature of Jack's product branding?

• Emphasis on luxury items

• Strong association with Tesco

• Focus on international products

• Minimal association with Tesco

What is the current status of Jack's stores according to the video?

• They are closing down

• They are merging with Tesco stores

• They are an experimental venture

• They are rapidly expanding