The Tiger Woods Comeback Is Complete, Sponsors Rejoice

The Tiger Woods Comeback Is Complete, Sponsors Rejoice

Assessment

Interactive Video

Business, Physical Ed

University

Hard

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The transcript discusses the impact of Tiger Woods on the game of golf, highlighting his influence on ratings and the loyalty of sponsors like Nike. It also covers the reactions of other sponsors amid personal scandals and analyzes Nike's marketing strategy. The discussion concludes with upcoming golf events like the Ryder Cup and Tiger's future prospects.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Tiger Woods' participation in the US Masters affect CBS ratings?

The ratings increased by 20%

The ratings increased by 14%

The ratings remained the same

The ratings decreased by 14%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company continued to support Tiger Woods despite his personal scandals?

Gatorade

Nike

Gillette

AT&T

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is noted as a big winner for sponsoring Tiger Woods' equipment?

Accenture

Bridgestone Golf

Nike

Gillette

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What upcoming event is mentioned as being exciting due to Tiger Woods' participation?

The US Open

The Ryder Cup

The PGA Championship

The British Open

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which networks are expected to benefit from Tiger Woods' participation in future tournaments?

NBC and CBS

ABC and ESPN

Fox Sports and ESPN

BBC and Sky Sports