The Startup That Got a Boost From Tom Brady

The Startup That Got a Boost From Tom Brady

Assessment

Interactive Video

Business

University

Hard

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The video discusses the journey of a plant-based meal service, starting with the founder's personal health improvements from plant-based eating. It covers the business's growth, including partnerships with Mark Bittman and Tom Brady, and challenges faced in retail. The company secured significant investment from Fresh Del Monte, enabling expansion and reaching a wider audience. The focus remains on providing plant-based meals for both vegans and non-vegans, with a strong emphasis on ecommerce.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial pricing strategy for the plant-based dinners?

$72 for a set or $12 per plate

$50 per plate

$100 for a set

$15 per plate

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who joined the company in 2015 to help with its growth?

Whole Foods Market

Tom Brady

Mark Bittman

Fresh Del Monte

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of the partnership with Tom Brady's organization?

The company stopped its e-commerce operations

The company doubled in size

The company reduced its meal prices

The company decided to focus on retail

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company made a minority investment in the business in 2018?

Whole Foods Market

Fresh Del Monte

TV 12

New York Times

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many distribution centers does the company have, and where are they located?

One, in San Francisco

Four, in Miami, Dallas, Seattle, and Boston

Three, in Las Vegas, Chicago, and New Jersey

Two, in New York and Los Angeles