Stefan Sagmeister: Happiness by design

The speaker shares a personal journey of superstition and career opportunities in Hong Kong, leading to reflections on happiness and design. They explore how design can evoke happiness, citing personal experiences and projects. A visit to the Mori Museum's 'Happiness' exhibit reveals insights into the visualization of happiness. The speaker discusses various design projects that successfully evoke happiness and concludes with personal reflections on design preferences and life lessons.

What was the speaker's initial reaction upon landing at the old Hong Kong airport?

• Curiosity about local cuisine

• Excitement about the city's architecture

• Superstitious thoughts about the trip's outcome

• Fear of flying

What did the speaker discover about their moments of happiness?

• They were mostly about family

• They were all related to travel

• They were mostly unrelated to design

• Over half were connected to design

What was the speaker's critique of the Mori Museum's 'Happiness' exhibit?

• It lacked modern art

• It was too expensive

• It was too crowded

• It focused on visualization rather than true happiness

How did the speaker feel about the visualization of happiness in design?

• It was unnecessary

• It was innovative

• It was too simplistic

• It was challenging

What was the unique aspect of the New York subway project by the artist 'True'?

• It was a musical performance

• It used fake volunteer cards

• It was a photography exhibition

• It involved painting murals

What did the speaker learn from the design projects that evoked happiness?

• Design should always be serious

• Happiness in design is easy to achieve

• Design is only for commercial purposes

• Design can create unexpected joy

What did the speaker find surprising about the speech bubble project in New York?

• The quality of the writing

• The size of the bubbles

• The location of the bubbles

• The color of the bubbles

What was the speaker's approach to incorporating personal insights into design projects?

• Focusing only on client demands

• Ignoring personal experiences

• Avoiding any personal influence

• Using them as themes for design spreads

What was the speaker's main takeaway from their list-making exercise?

• Design is not important

• Design should be done quickly

• Lists are unnecessary

• Work should be pressure-free and enjoyable

What did the speaker use as inspiration for the design spreads for the Austrian magazine?

• Historical events

• Popular movies

• Famous quotes

• Personal life lessons