Lisa Gansky: The future of business is the "mesh"

The video discusses the shift from ownership to access in the sharing economy, driven by factors like recession, population growth, and climate change. It introduces the concept of the mesh, highlighting connectivity and infrastructure as key enablers. The evolution of car-sharing, exemplified by companies like Zipcar, is explored, emphasizing the importance of data and flexibility. Platforms are seen as invitations for creativity, with cities acting as platforms for innovation. The video concludes by stressing the value of sharing both failures and successes to foster growth and innovation.

What is one of the main reasons people are shifting from ownership to access?

• Desire for more personal space

• Increased trust in big brands

• Lack of technological advancement

• Economic recession

How does technology contribute to the mesh economy?

• By making ownership more appealing

• By reducing the need for physical infrastructure

• By increasing the cost of goods and services

• By enabling efficient sharing and tracking of resources

What was a key factor in Zipcar's success?

• Focusing solely on car manufacturing

• Limiting their services to one city

• Creating a strong brand identity

• Offering the cheapest car rental rates

What is a significant advantage of peer-to-peer car-sharing services?

• They only operate in rural areas

• They require no technology

• They are always cheaper than traditional rentals

• They utilize cars that are already nearby and available

Why is it important for mesh businesses to make sharing irresistible?

• To reduce the need for technology

• To limit the number of users

• To ensure rapid growth and adoption

• To increase the cost of services

How do social networks play a role in the mesh economy?

• They limit the reach of mesh businesses

• They increase the cost of sharing

• They help spread both positive and negative experiences quickly

• They make it harder to share experiences

What is a benefit of viewing cities as platforms?

• It increases the cost of living

• It stimulates creativity and engagement

• It limits participation

• It discourages innovation

What is a key feature of pop-up stores?

• They do not engage the community

• They are only found in rural areas

• They create a sense of urgency and perishability

• They are permanent fixtures

Why is sharing failures important in the mesh economy?

• To repeat the same mistakes

• To hide unsuccessful attempts

• To foster innovation and avoid past mistakes

• To discourage new businesses

What was a lesson learned from the Velib bike-sharing service in Paris?

• To avoid transparency

• To limit the service to a few users

• To share both successes and failures for improvement

• To keep all successes secret