Richard Seymour: How beauty feels

The speaker explores the concept of beauty in design, emphasizing the emotional response it evokes. Through personal anecdotes and examples from automotive and product design, the speaker discusses the difference between intrinsic and extrinsic beauty, the complexity of design, and the importance of emotional functionality. The talk highlights how beauty is perceived and felt, often bypassing cognitive processes, and how designers can create emotionally resonant products.

What question did the speaker begin to ask themselves as they pursued a career in design?

• How can I become famous?

• What is the most efficient design?

• Do we actually think beauty, or do we feel it?

• How can I make more money?

What innovation in automotive design is discussed in the second section?

• Electric engines

• Self-driving technology

• Aerodynamic shapes

• Lights that dim slowly

What example does the speaker use to illustrate extrinsic beauty?

• A famous painting

• A plastic bag that purifies water

• A luxury car

• A diamond ring

What is the main challenge in maintaining beauty in design, according to the speaker?

• Consumer preferences

• Technological limitations

• Cost of materials

• Reflection management

What does the speaker suggest is more important than form and function in design?

• Cost efficiency

• Durability

• Emotional functionality

• Aesthetic appeal