WW CEO Mindy Grossman on Digital Strategy and Finding the New Oprah

The transcript discusses the transformation of Weight Watchers into a tech-focused wellness company, highlighting its rebranding efforts, tech team expansion, and innovative programs like Freestyle and Fit Points 2.0. It also covers financial performance, strategic planning, and partnerships with companies like Headspace and Blue Apron. The company aims to expand globally, with a focus on new markets in Latin America and Asia, and plans to launch a major brand campaign in 2019.

What is the primary focus of WW's rebranding strategy?

• To reduce their digital presence

• To expand into the fashion industry

• To become a leading tech company

• To focus solely on weight loss

What is the purpose of WW's new rewards program?

• To encourage healthy habits

• To reward spending money

• To promote their new clothing line

• To increase app downloads

How has WW's subscriber base changed recently?

• Remained the same

• Decreased by 10%

• Increased by over 25%

• Increased by 5%

What is a key factor in WW's business seasonality?

• Summer vacations

• January health resolutions

• Back-to-school season

• Holiday shopping

Which new partnership is aimed at enhancing WW's wellness platform?

• Partnership with a sports brand

• Collaboration with a tech startup

• Integration with Blue Apron

• Merger with a fitness chain

What is WW's strategy for global expansion?

• Focus only on North America

• Expand into Latin America and Asia

• Enter the African market

• Concentrate on the Middle East

Who is expected to be involved in WW's upcoming global campaign?

• A famous chef

• A tech influencer

• A sports team

• Oprah Winfrey