Ducati Looks to North American Expansion Beyond Racing

The video discusses the US bike market, addressing concerns about saturation. Despite being a small player, the company has seen consistent growth due to its accessible products that appeal to a broad audience, including millennials and returning motorcyclists. The Scrambler model, in particular, has driven growth due to its affordability and appeal to both younger and older generations.

What is the speaker's perspective on the US bike market saturation?

• The market is unpredictable.

• The market is not saturated for their company.

• The market is highly saturated.

• The market is declining.

What factor contributes to the company's growth according to the speaker?

• Focus on traditional marketing

• Accessibility to a broader audience

• Limited product range

• High pricing strategy

Which demographic is NOT mentioned as a target for the Scrambler model?

• Millennials

• Returning motorcyclists

• Teenagers

• Empty nesters

What is a key characteristic of the Scrambler model that drives its sales?

• Limited edition

• Affordability and fun

• Luxury design

• High performance

Who are the returning motorcyclists mentioned in the context of Scrambler sales?

• Empty nesters

• Retired individuals

• Young professionals

• College students