The video discusses ten social media disasters involving major companies like Adidas, Call of Duty, Dove, Walkers, BBC, Epicurious, HMV, American Apparel, Microsoft, and United Airlines. Each case highlights how poor decisions or lack of oversight in social media campaigns led to public backlash, requiring apologies and damage control. The incidents range from insensitive advertisements and fake news to mishandled public relations and AI gone wrong, demonstrating the potential reputational risks of social media missteps.

What was the main issue with Adidas's email campaign after the Boston Marathon?

• It was sent to the wrong audience.

• It contained a spelling error.

• It insensitively referenced survival.

• It was sent too late.

How did Call of Duty's marketing campaign cause confusion?

• By using outdated graphics.

• By simulating real news without informing followers.

• By releasing the game early.

• By targeting the wrong demographic.

What was the controversy surrounding Dove's advertisement?

• It used incorrect branding.

• It was considered racially insensitive.

• It was released on the wrong platform.

• It was too long.

What mistake did Walkers make in their interactive campaign?

• They failed to launch the campaign on time.

• They allowed inappropriate images to be used.

• They targeted the wrong audience.

• They used outdated technology.

What led to the BBC's false announcement of the Queen's death?

• A technical glitch.

• A misheard rehearsal.

• A hacked account.

• A deliberate prank.

How did Epicurious mishandle their social media posts after the Boston bombings?

• By posting too frequently.

• By ignoring the event entirely.

• By using the tragedy to promote recipes.

• By posting unrelated content.

What was the outcome of United Airlines' incident involving Dr. David Dao?

• The company gained more customers.

• The incident was ignored by the public.

• The company's stock value increased.

• The company faced a significant backlash.