How Salesforce Is Growing Its EMEA Business

The video discusses the challenges of business growth in Europe, particularly in the context of Brexit and sluggish consumer demand. It highlights Salesforce's role in transforming customer relationships through digital solutions. The impact of GDPR on data privacy and business operations is explored, emphasizing the importance of trust. The video also addresses anticompetitive concerns related to major tech companies and the broader crisis of trust across industries. Finally, it covers Salesforce's innovation strategies and acquisitions to enhance customer relationship management.

What are some of the challenges faced by businesses in Europe according to the video?

• High consumer demand

• Brexit and sluggish consumer demand

• Lack of technological advancement

• Over-regulation by the European Commission

How does Salesforce help companies in Europe according to the video?

• By reducing operational costs

• By transforming customer relationship management

• By providing financial support

• By offering legal advice

What is the impact of GDPR on programmatic advertising as discussed in the video?

• It has eliminated the need for advertising

• It has made it easier to track web users

• It has no impact on advertising

• It has made tracking web users more challenging

What is Salesforce's approach to data privacy according to the video?

• Data is shared with third parties

• Customer data is considered their own and kept secure

• Data is stored indefinitely

• Data is used for internal marketing

What is identified as a major issue across industries in the video?

• Lack of innovation

• Excessive competition

• Crisis of trust

• Over-reliance on technology