Big Tech Tackles Super Bowl Advertising

Big Tech Tackles Super Bowl Advertising

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The transcript discusses the significant investment by tech companies like Amazon in traditional media advertising, particularly during the Super Bowl. It highlights the irony of these digital giants turning to TV ads, a medium they once disrupted. The conversation reflects on the changing media landscape, noting the persistent relevance of live sports and TV in an era dominated by online content.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tech company is highlighted for its significant investment in Super Bowl advertising?

Amazon

Apple

Microsoft

Netflix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the irony mentioned about tech companies and their advertising strategies?

They are only advertising on social media.

They are using digital ads more than ever.

They are investing in traditional media despite dominating digital advertising.

They are avoiding all forms of advertising.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company became famous through a Super Bowl ad?

Facebook

Twitter

GoDaddy

Google

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the perception of television's future mentioned in the transcript?

Television is only for older audiences.

Television is becoming more popular than online media.

Television is considered dead.

Television is expected to grow rapidly.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event is attracting significant media attention in Atlanta?

The Olympics

The Oscars

The World Cup

The Super Bowl