Alphabet Margins Slide as Google Costs Increase

Alphabet Margins Slide as Google Costs Increase

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Alphabet's strong growth in paid clicks and its significant spending on cloud services to compete with AWS. It highlights the challenges Alphabet faces in the cloud market against AWS and Microsoft. The discussion also covers Alphabet's financial strategies, including cash reserves and spending on Waymo. Regulatory and antitrust issues are addressed, noting low risks in the US but higher in Europe. The dominance of Alphabet and Facebook in online advertising is examined, with Amazon emerging as a potential competitor.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key indicator of strong demand in Alphabet's advertising business?

Expansion of Waymo

Increase in paid clicks

Decrease in expenses

Growth in cloud services

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google's cloud strategy differ from AWS and Microsoft?

Emphasis on cloud-native applications

Focus on legacy enterprise businesses

Targeting only small businesses

Prioritizing hybrid cloud models

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the three main areas of focus for Alphabet's leadership as discussed in the video?

Data mining, online ads, market share

Paid clicks, hybrid cloud, antitrust risks

Advertising, cloud services, regulatory issues

Cash balances, expense outcomes, Waymo growth

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is seen as a potential disruptor in the online ad space?

Apple

Amazon

Facebook

Microsoft

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major regulatory concern for tech companies like Alphabet?

Data mining practices

Waymo's market entry

Cloud service expansion

Paid click growth