Ryvicker: Going to Need Very Little Marketing for Disney Plus

Ryvicker: Going to Need Very Little Marketing for Disney Plus

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The transcript discusses Disney's streaming strategy, highlighting ESPN+'s growth and the potential of Disney+. It covers ABC's advertising growth driven by political ads and the impact of scatter pricing. The discussion shifts to Disney's exposure to the Chinese market, particularly Shanghai, and its limited impact on core business. Finally, it addresses investor concerns about Disney's app, the P TV ecosystem, and future earnings, with a focus on the upcoming Investor Day in April.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in Disney's successful financial performance?

Increased merchandise sales

Reduction in operational costs

Growth in ESPN+ subscribers

New theme park openings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology is Disney using for its streaming services?

BAM Tech

Amazon Tech

Netflix Tech

Hulu Tech

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What contributed significantly to ABC's growth?

New TV shows

Political advertising

International expansion

Increased viewership

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a concern for investors regarding Disney's streaming app?

High subscription costs

Lack of content

Uncertainty in the P TV ecosystem

Technical issues

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What event is expected to be a positive catalyst for Disney?

Launch of a new theme park

New movie releases

Investor Day in LA

Partnership with Netflix