Why Activision Is Slashing Costs Across the Board

The video discusses Activision's strategic moves, including centralizing functions and expanding into new geographies, particularly Asia. The company is focusing on key franchises like World of Warcraft and Call of Duty while shifting resources from underperforming projects. The gaming industry faces challenges from Fortnite's popularity and the rise of in-game spending. Activision's stock has been volatile, but there are plans to improve production and content release. Mobile gaming presents new opportunities, with upcoming releases like Call of Duty Mobile and Diablo Mobile in partnership with major Chinese companies.

What strategic move is Activision making to enhance efficiency across its studios?

• Reducing investment in key franchises

• Focusing solely on new projects

• Centralizing sales and marketing functions

• Decentralizing marketing functions

Which game is mentioned as a key driver of the industry's in-game spending?

• World of Warcraft

• Overwatch

• Call of Duty

• Fortnite

What is a significant challenge Activision faces with its key franchises?

• Overperformance in monetization

• Lack of new game releases

• Underperformance in in-game monetization

• Excessive user engagement

What strategy is Activision employing to address declining user engagement?

• Reducing game quality

• Slowing down content release

• Focusing only on console games

• Improving game quality and releasing content faster

Which mobile game is Activision planning to release in partnership with Tencent?

• Candy Crush Mobile

• Call of Duty Mobile

• Overwatch Mobile

• World of Warcraft Mobile