Wizards Owner Leonsis on Esports, Fortnite

The transcript covers a discussion with Ted Lyons, CEO of Monumental Sports, about the NBA's media platform, its tech partnerships, and the growth of E-Sports. Lyons compares the NBA's platform to tech giants like Google and Amazon, highlighting its global expansion and relevance across generations. The conversation also delves into the success of Fortnite and its impact on the gaming industry, as well as the importance of partnerships and future strategies for the NBA in media and technology.

How does the NBA compare itself to companies like Google and Amazon?

• As a financial services company

• As a media platform

• As a small startup

• As a traditional sports league

Which generation is the NBA particularly relevant to due to its fast-paced and data-rich nature?

• Generation X

• Millennials

• Silent Generation

• Baby Boomers

What investment has the NBA made in the E-Sports industry?

• Creating a new video game

• Developing a new basketball league

• Investing in Team Liquid

• Buying traditional sports teams

What is a key factor in the global success of Fortnite?

• Its focus on single-player mode

• Its communal nature

• Its complex gameplay

• Its high cost of entry

What is a major focus for the NBA in terms of partnerships?

• Traditional media companies

• Tech and streaming companies

• Local sports teams

• Print media

What challenge does the NBA face with younger audiences?

• Never signing up for cable

• Preference for cable TV

• Disinterest in technology

• Lack of interest in sports

What is a benefit of creating an engaging two-screen environment for the NBA?

• Reduced need for partnerships

• Increased cable subscriptions

• Better engagement with older audiences

• Enhanced value for media partners