Shiseido Forms Tie Up With Alibaba

The video discusses Alibaba's new business partnership focused on product development, providing consumer companies with insights into shopper demands. Shiseido benefits from this partnership as it aims to expand its market presence in China, where there is high demand for Japanese beauty products. The partnership aligns with Shiseido's strategy to grow outside Japan and focus on high-end products that perform well in China.

What is the main focus of Alibaba's newly announced business partnership?

• Product development

• Financial investments

• Marketing strategies

• Supply chain management

Why is the partnership with Alibaba beneficial for Shiseido?

• It reduces production costs significantly.

• It allows Shiseido to collaborate with Japanese companies.

• It provides insights into consumer demands in China.

• It helps Shiseido enter the European market.

Which market is the largest source of revenue for Shiseido outside Japan?

• India

• China

• United States

• South Korea

What is a key aspect of Shiseido's broader strategy?

• Collaborating with European brands

• Reducing its product range

• Expanding in the Chinese market

• Focusing on low-cost products

How does the partnership with Alibaba fit into Shiseido's strategy?

• It focuses on expanding in the Japanese market.

• It shifts Shiseido's focus to digital marketing.

• It helps Shiseido understand consumer needs in China.

• It allows Shiseido to reduce its workforce.