China Is the Most Important Market for Audi, Says CFO

The transcript discusses Audi's strategic focus on the Chinese market, highlighting its position as a market leader and its sales targets. It addresses concerns about the slowdown in the Chinese auto market and outlines Audi's investment and expansion plans, particularly in electric vehicles. The discussion also covers the competitive landscape of the electric vehicle market in China, efficiency and cost-cutting measures by Audi, and the impact of trade relations between the US and China on Audi's business.

What was Audi's sales target for the Chinese market by the end of 2019?

• More than 500,000 cars

• More than 1 billion cars

• More than 1 million cars

• More than 660,000 cars

How did Audi perform in the first quarter of 2019 in the Chinese market?

• Sales increased by 1%

• Sales decreased by 10%

• Sales increased by 5%

• Sales remained the same as 2018

What is Audi's plan for their product line expansion in China?

• Expand from 10 to 15 models

• Expand from 8 to 12 models

• Expand from 8 to 10 models

• Expand from 12 to 20 models

What is the expected outcome of the consolidation in the Chinese electric vehicle sector?

• Increase in the number of startups

• Decrease to a few dozen companies

• No change in the number of companies

• Increase to over 1000 companies

What is Audi's target year to complete their efficiency strategy?

• 2022

• 2023

• 2020

• 2021

How might US tariffs on European car imports affect Audi?

• Increase in sales

• No impact

• Potential negative impact on the bottom line

• Increase in production costs

What is Audi's approach to handling potential trade issues between the US and China?

• They will increase prices

• They will stop exports

• They have a strategy in place

• They are not prepared