What makes Pinterest appealing to retail and direct-to-consumer companies?
Pinterest Shuns Social-Media Comparisons as it Preps IPO

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It has a high purchase intent among users.
It is a social media platform.
It offers branded searches.
It has the highest average revenue per user.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does Pinterest's average revenue per user compare to Twitter and Facebook?
Pinterest has the same average revenue per user as Facebook.
Pinterest has a higher average revenue per user than Twitter.
Pinterest has a lower average revenue per user than Twitter.
Pinterest has a higher average revenue per user than Facebook.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common characteristic of Internet IPOs in their first six months?
They are volatile and risky.
They experience high growth without risks.
They are unaffected by market perceptions.
They are stable and predictable.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why does Pinterest not want to be seen as a social media company?
To avoid competition with Twitter.
To focus on its strength as a product discovery platform.
To increase its valuation like Facebook.
To attract more social media users.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is crucial for Pinterest to differentiate itself and grow its revenues?
Focusing on branded searches.
Becoming a social media platform.
Maintaining core user engagement.
Competing directly with Facebook and Google.
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