Pinterest Shuns Social-Media Comparisons as it Preps IPO

The video discusses Pinterest's unique position as a product discovery platform, highlighting its revenue growth potential compared to other social media platforms like Twitter and Facebook. It explores the challenges and opportunities Pinterest faces, particularly in terms of user growth and international revenue. The discussion also covers lessons from past Internet IPOs, emphasizing the volatility and risks involved. Finally, it explains Pinterest's strategy to differentiate itself from traditional social media companies by focusing on its core strength in product discovery and user engagement.

What makes Pinterest appealing to retail and direct-to-consumer companies?

• It has a high purchase intent among users.

• It is a social media platform.

• It offers branded searches.

• It has the highest average revenue per user.

How does Pinterest's average revenue per user compare to Twitter and Facebook?

• Pinterest has the same average revenue per user as Facebook.

• Pinterest has a higher average revenue per user than Twitter.

• Pinterest has a lower average revenue per user than Twitter.

• Pinterest has a higher average revenue per user than Facebook.

What is a common characteristic of Internet IPOs in their first six months?

• They are volatile and risky.

• They experience high growth without risks.

• They are unaffected by market perceptions.

• They are stable and predictable.

Why does Pinterest not want to be seen as a social media company?

• To avoid competition with Twitter.

• To focus on its strength as a product discovery platform.

• To increase its valuation like Facebook.

• To attract more social media users.

What is crucial for Pinterest to differentiate itself and grow its revenues?

• Focusing on branded searches.

• Becoming a social media platform.

• Maintaining core user engagement.

• Competing directly with Facebook and Google.