Why AT&T Bought Time Warner

Why AT&T Bought Time Warner

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses AT&T's acquisition of Time Warner for $85 billion, highlighting the strategic benefits of combining media and communications. It explores customer video consumption trends, especially with the transition from 4G to 5G, which is expected to significantly increase video consumption. The discussion also covers the value of owning a media company and the advantages of integrating it with a communications company, leveraging AT&T's vast customer base to distribute premium content.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason behind AT&T's acquisition of Time Warner?

To reduce operational costs

To enhance its network technology

To expand its customer base

To capitalize on evolving video consumption habits

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does AT&T view the future of media value with the advent of new distribution points?

The value is unpredictable

The value will decrease

The value will remain the same

The value will increase

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the strategic advantage of AT&T owning a media company?

It reduces the need for partnerships

It allows for better customer service

It provides more content for distribution

It increases the company's market share

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key benefits of combining Time Warner's content with AT&T's customer base?

Higher subscription fees

Lower production costs

Direct content delivery to consumers

Increased advertising revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which brands are mentioned as part of Time Warner's portfolio?

Netflix and Hulu

Warner Brothers Studios and HBO

Disney and Pixar

Amazon Prime and YouTube