GoPro CEO Says Some Production Is Moving From China to Mexico

The video discusses the competitive landscape faced by the company, highlighting the importance of continuous innovation and product differentiation to maintain market leadership. It also addresses the strategic decision to move US-bound production to Mexico in response to potential tariffs, emphasizing the company's proactive approach to managing trade tensions and ensuring operational efficiency.

What is the company's strategy to maintain its leadership position in the market?

• Focusing on customer service

• Acquiring competitors

• Releasing new and exciting products annually

• Reducing product prices

Why did the company decide to move some of its production to Mexico?

• To reduce labor costs

• To avoid potential tariffs

• To improve product quality

• To access new markets

What metaphor does the company use to describe its proactive approach to business challenges?

• Sailing the ship

• Driving the truck

• Being a deer in headlights

• Being a lion in the jungle

What are some benefits mentioned for moving production to Mexico?

• Improved environmental impact

• Increased brand recognition

• Financial and logistical advantages

• Access to a larger workforce

How does the company view the potential tariff threat to its product category?

• As an opportunity for growth

• As a minor inconvenience

• As irrelevant to their decision

• As a significant risk