Adidas CEO Concerned About China-U.S. Currency War

The transcript discusses the company's financial performance, highlighting supply constraints and growth in China and online sales. It addresses pricing mix changes, mid-market consumer demand, and historical growth in the football market. The impact of tariffs and economic concerns, such as currency fluctuations, is examined. The company's stock performance and strategic focus on consistent growth and margin expansion are discussed. Investments in direct-to-consumer business, including online and physical stores, are emphasized. The effect of negative interest rates on the business is noted as minimal.

What was the growth percentage of the company's online business?

• 25%

• 50%

• 37%

• 14%

Which market segment is driving the largest part of consumer demand?

• High-end market

• Budget market

• Mid-market

• Luxury market

What natural trend affects the football business in non-event years?

• Increase in sales

• Decline in sales

• Stable sales

• Fluctuating sales

What is the company's main concern regarding the economic impact of tariffs?

• Increased production costs

• Weaker RMB affecting all regions

• Higher import taxes

• Loss of market share

How has the company's stock performed over the last five years?

• Doubled

• Tripled

• Quintupled

• Remained stable

What is the company's strategy for enhancing consumer experience?

• Increasing advertising

• Investing in big box stores

• Expanding product range

• Reducing prices

What is the impact of negative interest rates on the company?

• Significant impact

• No impact

• Moderate impact

• Minimal impact