Keurig DR Pepper CEO on China and Wellness Reach

The video discusses the merger of hot and cold beverage businesses, highlighting the challenges and successes one year on. It explores distribution strategies, market share, and the unique business model of single serve coffee. The potential entry into CBD markets is considered, with emphasis on legal and safety concerns. The video also addresses trade disputes affecting production and strategies to avoid challenges faced by big food companies.

What was one of the key achievements in the first year after the merger of hot and cold beverage businesses?

• Reduced product lines

• Closed several distribution centers

• Gained market share in most segments

• Increased employee count to 50,000

How does the company plan to align its market share with its distribution scale?

• By increasing prices of beverages

• By leveraging a comprehensive distribution system

• By focusing solely on traditional retail

• By reducing the number of distribution points

What is the company's approach to the single-serve coffee market?

• Owning all coffee brands

• Focusing on a few select brands

• Partnering with multiple brands and producing private label pods

• Exiting the coffee market

What is the company's stance on entering the CBD market?

• Waiting for legal and safety assurances

• Not interested in CBD products

• Actively developing CBD products

• Already launched a CBD beverage line

How is the company addressing its dependency on China for production?

• Stopping production entirely

• Diversifying production to other Southeast Asian countries

• Moving all production to Europe

• Increasing production in China

What strategy is the company using to avoid the challenges faced by big food companies?

• Reducing marketing efforts

• Investing in brand renovation and distribution

• Focusing only on traditional beverages

• Eliminating partnerships

Which of the following is NOT a part of the company's strategy to maintain a vibrant brand and system?

• Renovating existing brands

• Strong consumer marketing

• Reducing distribution channels

• Expanding the portfolio