VOICED : At Detroit Auto Show, luxury manufacturer

VOICED : At Detroit Auto Show, luxury manufacturer

Assessment

Interactive Video

Business, Architecture

10th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the competitive landscape of the luxury car market. Mercedes enlisted Kelly Rowland for the launch of their new C Class, highlighting their success in the US market in 2013, though BMW led globally. Jaguar Land Rover is expanding into emerging markets with new ventures in China and Brazil. European brands face challenges from Asian competitors, while Cadillac attempts a comeback. Tesla emerges as a disruptive force with significant growth. Despite luxury cars comprising only 10% of the US market, they yield substantial profits, indicating increasing competition.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which celebrity did Mercedes collaborate with for the launch of their new C Class?

Rihanna

Kelly Rowland

Beyoncé

Alicia Keys

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which car manufacturer claimed the top spot in the global luxury market in 2013?

Audi

Lexus

BMW

Mercedes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Jaguar Land Rover's sales are now in emerging markets?

30%

60%

50%

40%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which country is NOT mentioned as a location for Jaguar Land Rover's new production facilities?

China

India

None of the above

Brazil

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is noted for its disruptive growth in the electric car market?

Tesla

Nissan

Chevrolet

Ford