Ben & Jerry's, Patagonia Challenge Dimon-Led Business Roundtable

The video discusses the contrast between Ben & Jerry's and Jamie Diamond's approaches to business, focusing on the Business Roundtable's statement about prioritizing culture and stakeholders. Initial reactions deemed the statement as lacking concrete actions. Companies like Patagonia suggest converting to benefit corporations for legal commitment. The video also highlights the ownership of Ben & Jerry's by Unilever and the broader ecorp movement. Finally, it addresses the competition for employees between traditional companies and tech giants like Google, emphasizing the importance of worker benefits.

What was the initial reaction to the Business Roundtable's statement on corporate responsibility?

• It was celebrated for its innovative ideas.

• It was ignored by most companies.

• It was criticized for being mostly fluff.

• It was praised for its detailed action plan.

What suggestion did companies like Patagonia and Ben and Jerry's make to show commitment to corporate responsibility?

• Increase shareholder dividends.

• Convert into a benefit corporation.

• Launch a new marketing campaign.

• Reduce employee benefits.

Which company is mentioned as being part of the ecorp movement?

• Microsoft

• Danone

• Amazon

• Google

What is a key factor driving institutional companies to compete with upstarts?

• Lower production costs

• Employee benefits

• Better marketing strategies

• Higher profit margins

Which of the following companies is NOT mentioned as part of the socially responsible movement?

• Patagonia

• Allbirds

• Lemonade

• Facebook