How Illycaffe is Making Premium Coffee Sustainable

The video discusses agricultural innovations aimed at reducing emissions and enhancing soil fertility, as reported by the Intergovernmental Panel on Climate Change. The speaker outlines a company's goal to achieve carbon neutrality by 2033, coinciding with its centennial anniversary. The discussion shifts to coffee prices, highlighting their cyclical nature and the need for increased investment to ensure sustainability in the coffee sector.

What percentage of global greenhouse gas emissions is attributed to agriculture?

• 10%

• 25%

• 75%

• 50%

How can agriculture contribute to reducing emissions?

• By reducing crop diversity

• By increasing water usage

• By sequestering carbon in the soil

• By expanding farmland

What is the target year for the company to become carbon-free?

• 2040

• 2033

• 2030

• 2025

What is the nature of coffee prices according to the transcript?

• Unpredictably fluctuating

• Cyclic with periodic lows

• Stable and increasing

• Constantly decreasing

What is the minimum investment needed to make coffee culture more sustainable?

• 2 billion

• 300 million

• 500 million

• 1 billion