The Future Of The Streaming Industry? Advertisements.

The Future Of The Streaming Industry? Advertisements.

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

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The video discusses NBC Universal's Peacock streaming service, highlighting its unique ad-supported model as a differentiator in the crowded streaming market. Unlike competitors, Peacock offers a freemium model, potentially converting free users to paid subscribers. The service is free for Comcast customers, making it an attractive option. Traditional TV companies like NBC, Viacom, and Sinclair are leveraging their advertising expertise to enter the streaming space, with industry experts viewing ad-based streaming as a lucrative opportunity.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unique feature does Peacock offer compared to other streaming platforms?

Exclusive live sports events

A focus on original content

Partnerships with cable providers

An ad-supported free tier

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Peacock's freemium model aim to convert free users?

By providing discounts on subscriptions

By limiting access to certain shows

By increasing ad revenue

By offering exclusive content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is mentioned as having an ad-supported plan similar to Peacock?

Amazon Prime

Disney+

Netflix

Hulu

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant advantage for NBC in using an advertising element in Peacock?

It aligns with their traditional revenue model

It allows for more original content

It reduces operational costs

It attracts younger audiences

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company acquired Pluto TV as part of its investment in ad-based streaming?

Viacom

Comcast

NBC

Sinclair