Tony Hall, Baron Hall of Birkenhead speaks about Future Of BBC and Internet Age

The video discusses the BBC's role in the Internet age, emphasizing its mission to serve both digital and traditional media users. It highlights the challenges of the Internet era, such as information trust and community building, and presents the BBC as a solution. The BBC aims to inform, educate, and entertain while also enabling others to do so. It seeks to be a creative partner, leveraging technology and digital capabilities to support the wider industry and deliver quality content to audiences.

What is the BBC's approach to serving both digital and traditional media consumers?

• Prioritizing traditional media over digital

• Balancing both digital and traditional media

• Ignoring traditional media

• Focusing solely on digital media

What challenge does the Internet age pose regarding information?

• It's harder to find information

• It's easier to trust all information

• Information is less accessible

• It's easier to find information but harder to trust it

How does the BBC aim to address the challenges of the Internet age?

• By ignoring the challenges

• By focusing only on entertainment

• By providing answers to these challenges

• By reducing its online presence

What additional mission does the BBC want to add in the Internet age?

• To entertain more

• To focus solely on British programs

• To enable others to inform, educate, and entertain

• To reduce its educational content

What role does the BBC aspire to play in the creative industry?

• A creative partner and platform

• A passive observer

• A competitor to other media

• A critic of digital media