U.S. Companies, NBA Caught Up in Hong Kong Protests

U.S. Companies, NBA Caught Up in Hong Kong Protests

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges American companies face due to the Hong Kong protests, highlighting the backlash and boycotts against brands like the NBA, Vans, and Starbucks. It explores the impact on major brands, including Levi Strauss and Prada, which have experienced store closures and declining sales. The video emphasizes the importance of the Chinese market for growth, noting the significant investment by companies and the complexities of navigating political sensitivities.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which American company faced backlash for removing a design related to the Hong Kong protests?

Adidas

Reebok

Nike

Vans

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What action did some luxury brands take due to the Hong Kong protests?

Increased their marketing efforts

Closed stores for safety reasons

Launched new product lines

Expanded their store locations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many people in China were reported to watch NBA programming in 2018?

800 million

400 million

1 billion

600 million

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the Chinese market crucial for American companies?

It offers a large growth potential

It has fewer regulations

It is less competitive

It is closer geographically

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do CEOs face when making decisions about the Hong Kong protests?

Cultural differences

Lack of information

Being located far from the situation

Limited financial resources