SNP's Depute Leader Keith Brown speaks at Party conference

The transcript discusses the importance of reaching out to people to build support for independence, especially those who have changed their political views since 2014. It highlights the need to listen to people's concerns and engage with them respectfully. The speaker shares personal experiences of winning elections by listening and emphasizes the importance of convincing those who are hesitant about independence to achieve the goal.

What is the primary goal of reaching out to people who have changed their political stance since 2014?

• To encourage them to vote in local elections

• To build support for independence

• To convince them to join a new political party

• To persuade them to support the current government

According to the speaker, what is the most important action to take when engaging with people?

• Presenting detailed statistics

• Winning the argument immediately

• Offering financial incentives

• Listening to their concerns

What personal experience does the speaker share to highlight the importance of listening?

• Being elected despite opposition

• Organizing a successful campaign rally

• Writing a popular political book

• Winning an election by a large margin

Why is it important to convince those who are hesitant about independence?

• Independence cannot be achieved without their support

• To ensure a diverse political landscape

• To increase voter turnout

• Because they are the majority

What approach does the speaker suggest for gaining further support for independence?

• Using aggressive campaigning tactics

• Focusing only on those already convinced

• Carefully considering the approach and listening respectfully

• Ignoring those who are hesitant