Disney And Apple TV Plus Are Big Because Others Laid The Groundwork

The video discusses the evolution of the streaming industry, highlighting the foundational role of platforms like HBO Now, Amazon Prime Video, and especially Netflix in paving the way for streaming services. Netflix's success in convincing the public to cut the cord has made it easier for new entrants like Disney and Apple TV Plus to enter the market. The shift from cable to streaming is evident, with more Americans now subscribing to streaming services. The video also draws parallels with social media, comparing Netflix's pioneering role to Facebook's strategic enhancement over Myspace.

Which company is credited with convincing the American public to cut the cord?

• Disney

• Netflix

• Amazon Prime Video

• HBO Now

According to the Convergence Research Group, what was the revenue for digital streaming services in 2018?

• $16.3 billion

• $20.1 billion

• $10.5 billion

• $25.4 billion

What significant change in consumer behavior was reported for the first time in 2018?

• Cable subscriptions increased

• More Americans paid for streaming than cable or satellite TV

• More Americans subscribed to cable than streaming services

• Streaming services revenue decreased

Which social media platform is compared to Netflix in terms of strategic market entry?

• Myspace

• Instagram

• Twitter

• Facebook

What advantage does Disney have as a new entrant in the streaming industry?

• It is the first to market

• It has fewer competitors

• It can leverage an already established market

• It has to convince people to cut the cord